What's on our mind

How I'd market Dunder Mifflin Paper Company

If Dunder Mifflin hired Violet Clover Consulting to manage their marketing strategy, I'd create something like this.

How to choose a stock photo for your social media post?

Choosing a stock photo can help extend your message or can distract from your intent. Here are 5 tips to help you select the right one.

The best ways to promote an award you've won

Being recognized for your outstanding work is a great feeling. Use these 3 tips to promote your accomplishment in an authentic way.

How can digital marketing help your healthcare practice stand out?

Over the past couple of years, the digital landscape of the healthcare industry has changed dramatically. From the move to more...

Beyond marketing - How HR can use social media?

5 ways that your HR team can leverage social media.

Should your business be on TikTok

Before you and your management team start learning the latest dance trend, take this quiz to see if TikTok is right for your business....

Creating an engaging social media plan for 2022 [Free template]

Create a social media plan that works for your business

Measuring social media ROI

Traditional return-on-investment (ROI) measures money in divided by money out. Unless you're selling a product directly on social media...

Making social media work for your business

Improve your social media results with a solid strategy. Follow these best practices.

What is inbound marketing?

Inbound marketing is the practice of putting the customer at the center of your marketing efforts.

5 reasons why social media adds value to your business

Word-of-mouth marketing has expanded from a face-to-face experience to include your business's mail, phone, website, and social media.