Kellie Crawford
1 min read
12 social media content ideas
It's not easy to come up with new social media posts all of the time. We've created a list of 12 ideas to help jump start your...
Kellie Crawford
2 min read
When to use text-only, photos, and video on social media.
Deciding how to present your message on social media can be the difference between people seeing it or not.
Kellie Crawford
2 min read
4 ways to improve your social media photos
When you add a photo to a social media post customer engagement increases as compared to text alone. Use these tips to improve your pics.
Kellie Crawford
3 min read
How These 4 Customer Types Impact Your Social Media Metrics
Your social media audience is not one big pool of people, it's broken down into four main groups. Here's how to appeal to each one.
Kellie Crawford
2 min read
What it's like to outsource your social media management
Social media marketing takes time and attention in order to be a successful part of your marketing strategy. If you can't do it, we can help
Kellie Crawford
2 min read
How I'd market Dunder Mifflin Paper Company
If Dunder Mifflin hired Violet Clover Consulting to manage their marketing strategy, I'd create something like this.
Kellie Crawford
2 min read
How to choose a stock photo for your social media post?
Choosing a stock photo can help extend your message or can distract from your intent. Here are 5 tips to help you select the right one.
Kellie Crawford
1 min read
The best ways to promote an award you've won
Being recognized for your outstanding work is a great feeling. Use these 3 tips to promote your accomplishment in an authentic way.
Kellie Crawford
2 min read
How can digital marketing help your healthcare practice stand out?
Over the past couple of years, the digital landscape of the healthcare industry has changed dramatically. From the move to more...
Kellie Crawford
2 min read
Beyond marketing - How HR can use social media?
5 ways that your HR team can leverage social media.
Kellie Crawford
1 min read
Should your business be on TikTok
Before you and your management team start learning the latest dance trend, take this quiz to see if TikTok is right for your business....
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Kellie Crawford
2 min read
Creating an engaging social media plan for 2022 [Free template]
Create a social media plan that works for your business
Kellie Crawford
2 min read
Measuring social media ROI
Traditional return-on-investment (ROI) measures money in divided by money out. Unless you're selling a product directly on social media...
Kellie Crawford
2 min read
Making social media work for your business
Improve your social media results with a solid strategy. Follow these best practices.
Kellie Crawford
2 min read
What is inbound marketing?
Inbound marketing is the practice of putting the customer at the center of your marketing efforts.
Kellie Crawford
3 min read
5 reasons why social media adds value to your business
Word-of-mouth marketing has expanded from a face-to-face experience to include your business's mail, phone, website, and social media.