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Social media marketing

Social media, in general, can help your business attract new customers, develop customer loyalty, and even increase sales. But, for any business to be successful on social media they need a consistent strategy, messaging, and posting schedule.

If you're curious about any of this, or you're looking for some help with your social media, you're in the right place. We're here to help. To get started we've answered some common questions we get about social media marketing, but if you have other questions, simply send us a message. 

Common questions

How can I increase my followers?

To attract new followers you need to (a.) identify your target audience and then (b.) create content that they will find valuable. This won't happen over night, but with a thoughtful strategy, consistent content creation, and patience, you'll start to attract more of your target audience. To fast track this process, you can work with influencers who already have a following that includes your target audience or you can run social media ads that target your audience. 

What does a social media strategy look like?

A social media strategy should have who you're targeting, what you want to talk about, how you want to position your main talking points, and how you want your posts to look so your posts are recognizable. You'll then use your strategy to create your social media content - ideally for the month. 

What social media platforms should my business be using?

In general, Facebook is a good all around social media network because it's the most popular. If you sell consumer goods (B2C), then we'd suggest adding Instagram and TikTok. If you sell products and services to other businesses (B2B), then LinkedIn is a better option. All-in-all you should focus your social media efforts where your ideal customer spends their time. 

How often should you post?

It's important to be consistent with how often you post (i.e. 5-7 times a week per platform). Think of each post as putting a coin in a piggy bank. If you just put a coin in there (i.e. post to social media) every so often, it's going to be hard to accumulate anything valuable.

What metrics should I use to gauge social media success?

In the macro/big picture, number of followers and your monthly follower growth are good indicators, but you should also set a key performance indicator for each post. Some posts will be created to raise awareness, so impressions are more important. Some will be created to promote an offer, so click throughs are more important. While other posts will be more about likes and comments.

Why Violet Clover Consulting?

After 15 years working in marketing at a couple Fortune 500 companies, Kellie Crawford wanted to use her marketing skills and experience to help smaller businesses and non-profits get the most from their marketing investments, so she started Violet Clover Consulting. 

We can not only help you manage your social media, but we can also help you develop an effective marketing strategy, design and develop your website, help you with your Email marketing, and more.

Social strategy
How often
Increase followers
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