Marketing Strategy
Each marketing strategy is unique and depends on several factors including your objective, target audience, product or service, marketing channel, the customer experience, etc. It's how you use your experience to better understand these factors and how to tweak each factor to help you achieve your goals.
For example, let's say you sell soap and you want to attract new customers who appreciate hand-made soap. We would recommend you start with a robust social media strategy that includes vertical videos for use on Reels and TikTok. Then, you can expand to relevant Google Ads to help target your ideal customers when they are looking to buy new soap.
Whereas, if you were selling software to real estate agents, and you want to attract new customers, we'd recommend you start with a robust LinkedIn strategy to help promote free demos. Then, nurture those warm leads with regular emails and calls that continue to showcase the value your software brings to real estate agents.
How we can help
No matter what you sell and what your objectives are, we can help you develop a customized marketing strategy that works for your business and team.
During our initial meeting, we'll get to know each other and discuss your business and objectives. From there we'll send you a bid for the strategy work. You'll review this bid and once approved, we'll meet to talk about your customers and their journey in more detail. Then, we'll present you with a well researched and comprehensive marketing strategy for us to discuss and make any tweaks.
Once the strategy is finalized, your team can take over the implementation or we can help you update your website, create Emails, create social media content, manage ads, etc. If we help with the implementation there will be an additional charge for that work, but we can discuss that in more detail.