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Beyond marketing - How HR can use social media?

Updated: Aug 26, 2022

The HR function continues to evolve as the competition for top talent continues to intensify. One way to help them communicate what it's like to work for your company is to leverage your business's social media profiles. Here are 5 ways that your HR team can leverage social media.

Highlight your employees and culture

  • Employee recognition - Whether they're getting promoted or they've received an award, let people know how awesome your team is.

  • Employee advocacy - Your employees are your greatest marketing resource. Their unfiltered take on your business will help to build trust and expand the reach of your brand to include their followers. Encourage them to tag your company in photos from employee events and highlight how they use your products or services. Don't be afraid to continue the conversation in the comments section.

  • Create a unifying hashtag - A hashtag that's unique to your business will allow you and your employees to easily collect all of the content to showcase your culture. Potential employees and customers can scroll through the hashtag to get a better idea of what it'd be like to work with you.

Recruit new talent

  • Promote job openings - Social media platforms make it really easy to post job openings (don't forget to include your hashtag) and advertise that post to a targeted group who may find the role appealing.

  • Search for and approach potential candidates - Proactively search for talent using job-related search criteria. Then, send those candidates a message to let them know you're interested.

As you can see there are several ways that your HR team can use social media, but that's not all it can do for your business. With a thoughtful social media strategy your business can build relationships with all kinds of people.

You don't have to create your social media strategy alone. We're here to help. Send us a message and we'll get a meeting scheduled to discuss your goals.

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