What's on our mind

Building a memorable small business brand

With a strong brand your business can weather any volatilities from your competitors or the greater market.

4 things your small business can learn from the success of the McDonald's adult happy meals.

McDonald's adult happy meals have been an absolute hit. How can your small business create a similar strategy?

What is brand voice and how your business can use it?

What unites Beyonce, Adele, and Lady Gaga is also what sets them apart - their voices. The same is true for your business.

How I'd market Dunder Mifflin Paper Company

If Dunder Mifflin hired Violet Clover Consulting to manage their marketing strategy, I'd create something like this.

The best ways to promote an award you've won

Being recognized for your outstanding work is a great feeling. Use these 3 tips to promote your accomplishment in an authentic way.

Beyond marketing - How HR can use social media?

5 ways that your HR team can leverage social media.

3 things your small business can learn from the M&M mascot changes.

3 things that we learned from the latest M&M marketing campaign and how you can leverage those learnings in your small business.

Creating an engaging social media plan for 2022 [Free template]

Create a social media plan that works for your business

5 reasons why social media adds value to your business

Word-of-mouth marketing has expanded from a face-to-face experience to include your business's mail, phone, website, and social media.