Social media is an effective and affordable way to stay in touch with your prospects, customers, and business partners.
For your business to be successful on social media you need to treat your social media like a two-way conversation where you and your audience both post helpful content, comment, share, and more.
For example, if you are just posting about when your office is closed or to celebrate a holiday, then your audience is going to get bored and you won't see much engagement. But, if you can consistently produce valuable content, then you'll see more and more engagement from your audience. This engagement can take the form of "likes", comments, and user generated content.
Can you keep it in-house?
You can certainly keep your social media management in-house as long as you have someone who can develop a strategy, consistently implement that strategy with quality content, stay on top of comments and metrics, and make adjustments as needed. This can be a lot to put on to one person who is also your office manager or sales person.
When you outsource your social media management, you gain that experience and knowledge without having to add to staff. Plus, you can scale your efforts to increase your results faster.
What to look for when you outsource?
When you are looking for a company to outsource your social media management to, be sure to look for these elements:
What are their Google reviews saying? (here are our's)
How long have they been working in social media marketing? (We have 15+ years)
When you're ready, be sure to schedule an introductory conversation with any potential social media managers. Use this time to get to know each other, discuss your goals, and how they see social media working to help you achieve your goals.
What it's like to work with a social media manager?
When you select a social media manager, they'll do the heavy lifting, but you'll need to stay involved.
For example, when we manage a business's social media, we start by identifying the business goals and key performance indicators (KPI's) we'll use to measure success. Then, each month we will:
Meet for a kick-off meeting to discuss tactical goals and any timely announcements for the month.
Discuss any KPI's and progress being made towards goals.
We create a monthly calendar of content for you to review.
You sign-off on the monthly calendar.
We schedule the social media posts to post automatically using a social media management platform like HootSuite.
We will also monitor comments and user generated content, and will respond as appropriate.
If you're new to social media, we can also help you create your social media profile and apply best practices to help you get found.
We can also manage any advertisements you run on social media.
We'd love schedule an introductory meeting with you to get to know each other, discuss your goals, and discuss how we can help. This is a no obligation meeting and we'll provide pricing in an official bid for your review after this introductory meeting.