What's On Our Mind

We take pride in sharing our insights on the latest marketing trends as well as established concepts.

Customers expect more personalization from businesses

2 min

Customers expect more personalization from businesses

The part of this SalesForce study that stood out to me the most was about how customers expect us to use their personal data.

In the face of inflation, Email marketing is a cost effective way to drive activity.

Kellie Crawford

2 min

In the face of inflation, Email marketing is a cost effective way to drive activity.

The impacts of inflation are being felt by everyone, so I wanted to share a cost effective way to drive marketing activity.

Kellie Crawford

2 min

3 marketing trends to watch in 2023

I've pulled together 3 of the trends that I see being around throughout 2023 and that any business can take advantage of.

4 things your small business can learn from the success of the McDonald's adult happy meals.

Kellie Crawford

2 min

4 things your small business can learn from the success of the McDonald's adult happy meals.

McDonald's adult happy meals have been an absolute hit. How can your small business create a similar strategy?

Kellie Crawford

3 min

How to build a better marketing budget

A marketing budget is an active process. When it's working, you invest more, and reduce spending when it's not.

How I'd market Dunder Mifflin Paper Company

Kellie Crawford

2 min

How I'd market Dunder Mifflin Paper Company

If Dunder Mifflin hired Violet Clover Consulting to manage their marketing strategy, I'd create something like this.

What your business can learn from marketing a corn dog

Kellie Crawford

2 min

What your business can learn from marketing a corn dog

Your small business can learn a lot about marketing from a corn dog vendor. Here are 3 ways that each of you can set your business apart.

3 ways to build a chatbot that customers won't hate.

Kellie Crawford

3 min

3 ways to build a chatbot that customers won't hate.

Chatbots can be a really helpful tool, but they can also be a source of frustration for customers. Here are three ways to improve it.

Is it time to refresh your business's website?

Kellie Crawford

2 min

Is it time to refresh your business's website?

Updating your website takes time and resources, but juice is worth more than the squeeze.

Fortune 500 marketing pillars that any small business can use.

Kellie Crawford

2 min

Fortune 500 marketing pillars that any small business can use.

5 marketing pillars that I bring with me from my work at Fortune 500 companies.

Working out is just like marketing your business.

Kellie Crawford

2 min

Working out is just like marketing your business.

Just like exercise can help you achieve your fitness goals; marketing can help you achieve your business goals. Even though the specific goa

How Google's Year In Search can help your business?

Kellie Crawford

1 min

How Google's Year In Search can help your business?

See how Google Trends can help identify opportunities for your business.

Creating an engaging social media plan for 2022 [Free template]

Kellie Crawford

2 min

Creating an engaging social media plan for 2022 [Free template]

Create a social media plan that works for your business

What's market segmentation & how can it help your small business stand out?

Kellie Crawford

3 min

What's market segmentation & how can it help your small business stand out?

Market segmentation helps make your marketing more effective and build customer loyalty.

Get more from your marketing by taking calculated risks.

Kellie Crawford

3 min

Get more from your marketing by taking calculated risks.

Like skydiving, marketing your business is all about taking calculated risk. With proper planning you can take control of the results.