Kellie Crawford
2 min
What is brand voice and how your business can use it?
What unites Beyonce, Adele, and Lady Gaga is also what sets them apart - their voices. The same is true for your business.
Kellie Crawford
2 min
How I'd market Dunder Mifflin Paper Company
If Dunder Mifflin hired Violet Clover Consulting to manage their marketing strategy, I'd create something like this.
Kellie Crawford
2 min
Fortune 500 marketing pillars that any small business can use.
5 marketing pillars that I bring with me from my work at Fortune 500 companies.
Kellie Crawford
2 min
The power of the buyer persona
Imagine your top customers. What do they have in common? What makes them unique as compared to your other customers?
![Creating an engaging social media plan for 2022 [Free template]](https://static.wixstatic.com/media/05f21e_90d60796a89b4584bfd336aeeef574aa~mv2.png/v1/fill/w_1452,h_1092,fp_0.50_0.50,q_95,enc_auto/05f21e_90d60796a89b4584bfd336aeeef574aa~mv2.png)
Kellie Crawford
2 min
Creating an engaging social media plan for 2022 [Free template]
Create a social media plan that works for your business
Kellie Crawford
3 min
What's market segmentation & how can it help your small business stand out?
Market segmentation helps make your marketing more effective and build customer loyalty.
Kellie Crawford
2 min
Making social media work for your business
Improve your social media results with a solid strategy. Follow these best practices.
Kellie Crawford
2 min
What is inbound marketing?
Inbound marketing is the practice of putting the customer at the center of your marketing efforts.
Kellie Crawford
1 min
Turn your customers into "Friends"
Getting to know your customers is the foundation of a successful business. Documenting what you know about your customers will help you...