What's on our mind

What is brand voice and how your business can use it?

What unites Beyonce, Adele, and Lady Gaga is also what sets them apart - their voices. The same is true for your business.

How I'd market Dunder Mifflin Paper Company

If Dunder Mifflin hired Violet Clover Consulting to manage their marketing strategy, I'd create something like this.

Fortune 500 marketing pillars that any small business can use.

5 marketing pillars that I bring with me from my work at Fortune 500 companies.

The power of the buyer persona

Imagine your top customers. What do they have in common? What makes them unique as compared to your other customers?

Creating an engaging social media plan for 2022 [Free template]

Create a social media plan that works for your business

What's market segmentation & how can it help your small business stand out?

Market segmentation helps make your marketing more effective and build customer loyalty.

Making social media work for your business

Improve your social media results with a solid strategy. Follow these best practices.

What is inbound marketing?

Inbound marketing is the practice of putting the customer at the center of your marketing efforts.

Turn your customers into "Friends"

Getting to know your customers is the foundation of a successful business. Documenting what you know about your customers will help you...