5 essential marketing strategies for small business success

Marketing your business comes with a lot of trial and error, but here are 5 timeless strategies you can use today.

1. Build social proof - This phenomenon is where we tend to copy the actions of those around us. Leverage your online customer reviews to help influence other customers' behavior.

2. Content marketing - Educate your audience and establish credibility by creating different forms of content to help reach your target customer.

3. Local SEO - Optimize your website so you have a better chance of appearing in local Google search results.

4. Strategic partnerships - Leverage the notariety of other businesses in your area to expand awareness of both of your companies.

5. Referral and loyalty programs - Ask your current customers for referrals. Because of the Benjamin Franklin effect we are more likely to feel positive about someone when we do something for them. So, when a customer offers a referral, they feel better about you and your business.

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