Before you and your management team start learning the latest dance trend, take this quiz to see if TikTok is right for your business.
Whether or not you use TikTok in your business's marketing strategy, short-form videos are here to stay. YouTube (Shorts) and Instagram (Reels) have already released their own versions of "TikTok-style" feeds filled with snackable content.
TikTok says it best "Don't make ads. Make TikTok videos." and what that means to me is - be authentically you and represent your brand. Don't try to sell to this audience. Use short-form videos to humanize your brand and showcase what makes your business special.
If you're a B2B accounting firm, then show some behind-the-sceens content or introduce your employees to your followers - better yet, let your employees create their own content. If you're a B2C company that sells consumer goods, then show how to use your products. There are endless opportunities to leverage the trends that TikTok has started - whether or not you use TikTok to publish your content.
Let's schedule some time to talk through how short-form videos can enhance your marketing strategy.